„Your perfume  is your unseen personality, it expresses your mood and reveals your secrets“ – Ali Al Jaberi.

Founded by Ali Al Jaberi in Abu Dhabi in 2014, the WIDIAN brand combines luxurious, oriental-Arabian fragrances with floral, fruity notes from around the world. WIDIAN blends tradition and modernity, East and West, and home and away to create wonderful fragrances that bring together elements which may seem mutually exclusive.

WIDIAN is a fantastic example of the contemporary Arabian spirit, expressed in an olfactory fashion through modern fragrances which cannot conceal their traditional roots. Seductive scents captivate and enchant with sensuous fragrances and unique clarity. Delicate, sweet-smelling scents whisk you away on a journey through the mythical heritage of the Middle East.