OBVIOUS is motivated by the values of transparency, recyclability and accountability, but also stands for luxury and craftsmanship

The ingredients of the seven fragrance compositions were always chosen to be the most environmentally friendly, the alcohol is organic, the packaging does not use adhesives and uses recycled and recyclable materials such as glass, cork and paper.

In a word, ‘obvious’ sums up Obvious’ entire approach. This is what the brand is all about: an obvious name, obvious simplicity, obvious style, and perfumes that obviously say what they are without resorting to false complexity: Une Rose, Une Vanille, Un Musc, …



David Frossard

After completing his studies in philosophy, David started out in the family business which sold perfumes and cosmetics in Africa. In 2005, the young entrepreneur founded his own company specialising in supporting ‘indie’ perfume brands. With OBVIOUS, he has created his first own brand, which embodies his principles and deeply held convictions.