It's a fact: today, perfume is more than ever, a social attribute. OBVIOUS believes that the "exclusive, rare and precious" perfume has become totally commonplace, and even illusory, endlessly reproducing materialistic scenarios and convoluted, even pretentious, narratives.

Driven by the desire to reenchant what is priceless - authenticity, balance, harmony - OBVIOUS creations conceal a real sophistication. The OBVIOUS scents designed first and foremost to please and to convince ourselves of two absolute certainties: uniqueness and awareness of being part of a whole.

OBVIOUS a perfume house whose raw, bohemian beauty had to be as clear as it was obvious.